Americans Return to Shopping with a Discerning Eye

Over the past few months, American consumers haven’t been spending as much as expected. But now, it looks like they’re getting back to shopping, although they’re being more choosy about it.

Retail has always been a tough, competitive field, much like the ‘survival of the fittest.’ Recently, this has become even more obvious as we see clear winners and losers in the market.

If we look at the stock market for a better view, some big companies have had amazing growth this year. Amazon has jumped up by an impressive 83%, Under Armour has risen by 47%, and toy company Hasbro has gone up by 41%.

On the flip side, there are some retail stocks that aren’t doing well at all. Michael Kors has dropped by 46%, and both Gap and Ralph Lauren are down by 37%. Ralph Lauren’s struggles have been so significant that they’ve decided to bring in a new CEO to try to turn things around.